Summary

CALSTART’s Zero-Emissions Showcase + Ride & Drive is a recurring event to platform original equipment manufacturers’ (OEMs) catalogs of zero-emission vehicles and equipment available for purchase from heavy-duty trucks to non-emission refrigeration units.

Visitors can come to learn about resources in their area to convert their fleets or test drive the available vehicles before purchasing one of several vouchers from any of the initiatives available at the event.

My responsibility was to review the existing collateral and establish a formalized visual identity for future events. Below is a review of the logo with some refinement notes and proposed materials.